Describing FORM: What is the specific communicative strategy? Where is it found?
An implied shape is created with an implied boundary. Our mind fills in the gaps and pieces
together separate objects to see an additional, familiar shape.
When first glancing at the Paul Jr. Designs logo, we see an implied shape; the 6 individual
shapes come together to form a crown.
Discussing CONTENT: What does it communicate?
We immediately associate the crown (implied shape) with success, wealth, royalty, etc., which subconsciously we read as “good”… or…“I want that!” The logo quickly establishes a sense of respect, achievement and confidence.
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