ELEMENT - SHAPE: NEGATIVE DOMINANT
In a negative dominant design, we are most aware of the negative shape, and drawn
less to the positive shapes. The negative gets more attention, it is basically the vibrant
part of the piece.
Discussing content: What does it communicate?
About content, the piece communicates energy, playfulness and life. The simplicity
of the logo in contrast with such a colorful background full of lines with no direction
gives the piece the idea of feeling alive. The background drags all the atention, so
the piece will communicate what the background speaks.
Image Source
www.behance.net/adhemas (Adhemas Batista)
